YOGO Mats have been taking the yoga world by storm! It’s the yoga practitioners travel mat of choice. Yogalebrities have been seen practicing on their YOGO Mats in exotic destinations. The mat folds like an origami into a brick sized shape when not in use and is easy to travel with. It fits in your luggage, backpack, whatever satchel you have, it’ll fit. It weights approximately 2.5 pounds so it’s great for backpackers and light travelers.
Ryon Lane (founder of YOGO Mat) wanted to run to yoga with a mat on his back, so he invented the folding YOGO mat that straps up small while keeping the surface of the mat clean. They launched on Kickstarter setup a store on Shopify. Eventually Jessica Thompson was invited to join the team.
We caught up with Jessica Thompson to get to know her better. She is now the CEO and Owner of YOGO Mats. We wanted to know what inspired her to create and sustain an eco-conscious company that allows us to do yoga just about anywhere in the world!
What were you doing before making YOGO Mat your full-time gig?
I was working in international climate change finance in Washington DC and I wanted to spend some time in the private sector looking at the barriers and issues in launching a green business profitably, and came across YOGO, loved it and dove in.
What inspired you to create the YOGO mat?
My original business partner invented it and wanted my help managing the business side. Eventually I became the CEO and Owner.
What’s your favorite style of yoga and why?
My favorite is Yin because it addresses a level of stress and inner healing that is not accessible in any other sport or practice that I know.
What is the most important lesson you’ve learned in creating your own business?
Simplify everything and move forward with a version that is 80% great. In startups, do not attempt to predict details, financial models, etc. Definitely be sure to laser-focus on big-picture success and profitability. Velocity is foremost, then passion and connecting with the people that you wish to serve comes next. Thousands of details will present themselves and it is important to focus on getting ONE product to market in ONE channel at a time.
Where’s the wildest and most adventurous place you’ve taken your YOGO mat?
Vietnam and Laos! I had to take boat to get there.
Any future plans regarding YOGO Mat? What about other products?
- Our YOGO Ultra Long travel mat is arriving in December 2016 – and it has a handle on it for easier transporting.
- Our new ‘plant a tree‘ program is doing great! One tree is planted for each mat purchased. About 60% of people are adding a tree to their carts!
Purchase a YOGO Mat and use SEATTLEYOGANEWS for 15% off! This special coupon code expires October 27th, 2016.
Namaste onward yogis!
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